#GrowingAgainstTheOdds
Because even in the toughest seasons, children can grow.
From Loss to Growth
Our campaign #OneChangeManyLosses helped shine a light on a difficult truth:
When a child enters care, a single moment of change can bring many losses — losses of people, places, identity, and stability.
But that isn’t the end of their story.
#GrowingAgainstTheOdds is the next chapter.
This campaign celebrates the hope, strength, and growth that can emerge when children are supported, nurtured, and believed in during their time in care.
It highlights the possibility that, even after profound loss, young people can discover new parts of themselves — parts that flourish because of the care and opportunities they receive.
Why #GrowingAgainstTheOdds?
Children in care often carry experiences that would overwhelm many adults.
Yet within the safety, structure, and compassion of a supportive care environment, many young people:
- Build new trusting relationships
- Gain confidence and independence
- Develop emotional resilience
- Discover talents and interests
- Achieve academically or personally
- Learn to express their voice and identity
- Begin healing from difficult past experiences
These stories matter.
They deserve to be seen, shared, and celebrated.
Because when we focus only on the struggles, we risk missing the extraordinary resilience that so many young people show every single day.
Linking Back to #OneChangeManyLosses
Where #OneChangeManyLosses helped the world understand what children lose when they enter care,
#GrowingAgainstTheOdds is here to show what they can gain.
- Loss and growth are not opposites — they often exist together.
- Those early losses can become the starting point of transformation.
- With stability, belonging, and compassionate care, young people can rise above the challenges life has handed them.
This campaign doesn’t ignore the pain — it honours it.
But it also shines a warm, hopeful light on the incredible potential that can emerge through care.
What We’ll Be Showcasing
Throughout this campaign, we’ll be sharing powerful and uplifting content across all our social media channels, including:
Real stories of growth
Voices from young people who found confidence, belonging, or new dreams while in care.
Moments of resilience
Quotes, reflections, milestones, and achievements — big and small.
Positive examples from carers and teams
Showcasing the relationships, encouragement, and consistency that help children thrive.
Creative content and visuals
Short videos, artwork, challenges, and original posts designed to inspire and uplift.
Opportunities for the community to join in
Inviting carers, professionals, families, and young people to share their own stories of growth.
Every post is designed to remind people that growth often happens in unexpected places — even in the hardest circumstances.
Join the Movement
Your voice can help change the narrative surrounding children in care.
Here’s how you can be part of #GrowingAgainstTheOdds:
✔ Follow our social media channels
Stay updated as we share stories, insights, and celebrations of growth.
✔ Join the conversations
Comment, share, and respond. Your engagement helps push these messages into the world.
✔ Use the hashtags
Add #GrowingAgainstTheOdds and #OneChangeManyLosses to your own posts to keep the message growing.
✔ Be a champion for change
Speak up. Share hope. Challenge misconceptions. Celebrate children’s strength.
Hope Grows Here
The journey into care may begin with deep loss —
but with empathy, stability, and community, children can grow in extraordinary ways.
Together, we can create a future where every young person feels seen, supported, and believed in.
Together, we can help them grow against the odds.
